Care, Health & Fitness offers cost friendly personal training without a contract. And owners Cicely Hickman and Claire Burkhardt plan to keep it that way.
“We charge $35 an hour,” said Burkhardt. “Our goal is never to go above that. You get the full hour. Plus we also do nutrition coaching and behavior health when it comes to your approach on food and stuff like that. We’re both NASM (National Academy of Sports Medicine) health coaches.”
Hickman said that they’ve been training their current clients at their new location that occupies the space where Boutique on the Lakes was at 94 Versailles Blvd., Building H. An open house will be held from 11 a.m. to 3 p.m. Saturday where people can meet them and learn about what they offer.
“We’ve been getting some attention lately, and it’s been going good,” Hickman said.
Hickman explained that their facility isn’t a gym but a place where clients can get one-on-one personal training.
“You come in. You talk with us, and you book a session,” she said. “The first session is free. Then you let us know when you want to come back.”
Each session is one full hour. Clients also learn about nutrition and wellness that’s tailored to their individual needs, Hickman said. What may work for one person may not work for another due to genetics and lifestyles. So they work on getting people to understand how their bodies work, how they are unique and how to enjoy the process of getting fit.
Hickman said they are always available to their clients if they have questions throughout the day, if they have nutrition questions about what they are eating or if they need stretching exercises for sore muscles.
“That’s why we call it ‘C.A.R.E.’, because we care for the whole process,” said Hickman. “’C’ stands for ‘commit,’ because you have to commit to the process. ‘A’ stands for ‘admit’ — admit that you need help with your health and fitness. The ‘R’ is to ‘retrain’ your mind on how you think about exercising, food and how you think about yourself. We even work on self-esteem, because we want you to love yourself and love the process. And then ‘E’ is for ‘encourage,’ because we want to do our best to encourage you to stay fit and stay healthy and to keep going, and we want you to encourage others to do the same with their lives. That’s why we call it Care, Health & Fitness.”
In addition to personal training, they will introduce a step class from 6 to 7 p.m. on Tuesdays and Thursdays starting next month that will be simple, easy and fun, said Hickman.
“Something to get the people out,” she said. “The class is $10 a session. And the class is just for fun. People who work late or don’t have time for a personal trainer, they can just come out and have a group session with some friends.”
They will hold a step class at the grand opening so people can see what it’s like. In the future they plan to host different kinds of classes.
“We plan on switching it up,” Burkhardt said. “We’ll have a step class, a line dancing class. We’ll probably have some kind of holiday class when it’s around the holidays. Anything fun to get people moving is what we’ll be doing. Possibly even some yoga.”
Some people may see working out as a chore and do not enjoy it, Hickman said.
“We make it fun,” she said. “And we’re always going to be doing fun things in the community. We want to reach out to the community and show them what we have to offer.”
When looking for a place to open their business, Hickman said they looked at others around Alexandria and thought the Versailles was the best fit for them. She has watched housing developments and businesses expand in that area.
“I’ve lived in Alexandria for the last 17 years and live on this side of town,” she said. “I live off of Twin Bridges, and I’ve watched this side of town grow.”
“After chatting with Cicely, I knew she would be successful due to how perfectly a fitness facility would blend in with the current tenant mix we have in the shopping center,” said Justin Giallonardo, president of Real Estate for D’Argent Companies. “The Versailles area is continuing to grow rapidly and this business is another great addition that will be here for years to come.”
Burkhardt said they looked at other places and it was a choice between Versailles Boulevard or Highway 28 West.
“To be perfectly honest, I love the fact that we got Versailles because I’m from Colorado,” she said. “I have seen development like what is happening on Versailles happen in my hometown where they started off with one grocery store and now have a Target, a police facility – I mean it’s huge now. So I just see a lot of growth and development coming this way.”
“It’s such a good neighborhood,” Hickman said. “It has a lot to offer and we have a lot to offer the people. We just wanted to be where we can help more people.”